Subject: Goblins, ghouls scare up some big candy sales
Date: Tue, 18 Nov 2003 01:54:17 +0000 (UTC)
Organization: AOHell Sucks
NNTP-Posting-Date: Tue, 18 Nov 2003 01:54:17 +0000 (UTC)
Goblins, ghouls scare up some big candy sales
By Kay Bell • Bankrate.com
When it comes to candy sales, Halloween makes retailers shriek -- with
Oct. 31 is the candy industry's perennial top holiday. This year, sales of
sweets are expected to hit the $2 billion mark, a slight increase from
$1.98 billion in candy sales last year, according to the National
Giving -- and eating -- candy during key U.S. holidays accounts for about a
third of all confectionery sold during the year, says the NCA. Since 1995,
Halloween has beat out Easter when it comes to candy consumption. Sales
during Christmas-season holidays and Valentine's Day round out the sweets
Holidays or no holidays, America's sweet tooth is keeping candy makers and
sellers (not to mention dentists) smiling.
Last year, each American consumed 24 pounds of candy. Of course, that's an
average so some of us made up for friends and family with more willpower.
The U.S. Census Bureau reports that much of that candy probably was eaten
by kids the evening of Oct. 31 and the next few days.
Cravings help drive the economy
Consumer candy cravings also were a big contributor to the U.S. economy.
Census researchers report that 1,040 manufacturing establishments in 2001
(the most recent year complete data is available) produced $12 billion
worth of chocolate and cocoa products. It took 45,913 employees to make the
goodies, with California and Pennsylvania leading the nation in the number
of production facilities. The Golden State had 116 chocolate operations;
107 were in the Keystone State.
Another 616 establishments manufactured nonchocolate confectionery products
in 2001. They employed 26,400 people and shipped $7 billion worth of goods
that year. California again led the nation in this category, say Census
statisticians, with 75 manufacturers.
Candy corn makes up a good portion of the nonchocolate goodies produced
each year. More than 20 million pounds of the multicolored miniature
triangles are made for Halloween, according to the NCA. That's enough to
circle the moon twice (if laid end-to-end) and still leave plenty of
candies to fill 600,000 bushel baskets to their brims.
Some additional Halloween and candy facts:
Around 41 million trick-or-treaters are expected to hit neighborhood
streets this Oct. 31.
There are 106 million potential stops for the goody seekers. This is the
number of housing units the Census Bureau says are occupied year-round.
While Americans love candy, they are no competition for the Danes.
Denmark's residents consume approximately 36 pounds per person each year.
Older children are significantly more likely to prefer chocolate than
younger children. The younger consumers prefer hard candies.
The first milk chocolate was created in Switzerland in 1876.
The melting point of cocoa butter is just below the human body temperature,
which is why it literally melts in your mouth.
A typical 1.5-ounce chocolate bar contains 15 percent of the recommended
daily value for riboflavin.
So just how do you gauge your Halloween candy needs? You can start by
counting the number of 5-to-14-year-old kids who live in your area. That's
the primary age range, says the Census Bureau, of candy seeking ghouls and
But don't forget to get a little something for the older "kids." Ninety
percent of parents admit to sneaking a few goodies from their children's
trick-or-treat bags. Miniature chocolate bars are their favorite treat to
-- Updated: Oct. 17, 2003
Hilary Duff is America's Sweetheart & an international HeartBreaker.
"FAILING = Finding An Important Lesson, Inviting Needed Growth" -- Gary