Reply-To: "Geraldo Sazias"
From: "Geraldo Sazias"
Subject: Re: Examples Of Common MCU's In Consumer Electronics?
X-Newsreader: Microsoft Outlook Express 5.50.4807.1700
Date: Wed, 11 Sep 2002 17:40:51 GMT
NNTP-Posting-Date: Wed, 11 Sep 2002 19:40:51 MEST
"matt" wrote in message
> "Lewin A.R.W. Edwards" wrote in message
> > "Geraldo Sazias"
> > > Can someone cite some examples of 'common' (frequently used by
> > > MCU's (AVR,PIC and MSP430) being used in consumer and or mass produced
> > I asked the same question of a Microchip rep, since PICs are always
> > far too expensive for our projects. He said that Visteon uses them in
> > automotive electronics. I've also seen PICs used - OCCASIONALLY - in
> > smart batteries. I believe a PIC is also used as part of the
> > authentication hardware in the Microsoft Xbox.
> buying small quantity through distribution in the US versus making a
> units/month in mainland China increases the price at least tenfold . I
> seen incredible numbers for products made in China . I have an example in
> mind (can't tell the company or product due to nda) , it retails for $35
> US stores, is bought wholesale at $15 by a superstore chain , is imported
> $5 from China by an importing company . The Chinese are paid less than $3,
> the rest is shipping and customs . BTW, it has a PIC inside , a sensor ,
> some other circuitry, I estimated BOM cost here through distribution at
I know, it's incredible the prices the Chinese are selling these things for.
I keep wondering whether they're making any money producing these things. If
you're building something for $3 the profit can't be more than $0.50. I've
heard rumours that the Taiwanese are satisfied with gross profit margins as
low a 7%, which probably results in hardly any net profit. I guess they're
just satisfied with the employment and shipping things around.