From: email@example.com (milne_v)
Subject: ATI releases cutting-edge home-theatre video card
Date: 3 Oct 2002 13:32:37 -0700
NNTP-Posting-Date: 3 Oct 2002 20:32:37 GMT
ATI releases cutting-edge home-theatre video card
Globe and Mail Update
MARKHAM, Ont., Sept. 30 - ATI Technologies Inc. has released its next
top-of-the-line video card, the All-in-Wonder 9700 Pro, for the high-
end home-theatre, video-editing and gaming markets.
The board, which ATI says is the world's fastest multimedia graphics
card, offers support for two TV tuners (which the company calls
called mulTView) and 128MB of Double Data Rate (DDR) memory.
Powered by the new Radeon 9700 Pro visual processor unit graphics
chip will be available this fall for less than $500 (U.S.).
ATI has also cut the price of the All-in-Wonder Radeon 8500DV, the
predecessor to the All-in-Wonder 9700, to $199 (U.S.) and the All-in-
Wonder Radeon 7500 to $149 (U.S.).
"With dual TV tuner support, we've delivered a major customer-
requested feature," ATI marketing director Godfrey Cheng said ion
making the announcement.
The card "delivers many great new features that elevate the Home
Theater PC to a brand new level," he added.
The new graphics chip includes Microsoft DirectX 9.0 support, ATI's
Videoshader colour-correction engine and video compression.
Among other features of the 9700 board are component outputs, meaning
the card can support a non-interlaced display in the family room for
DVD, personal video recording, gaming and other Windows-based
Software included with the board is ATI's Multimedia Centre 8.0 and
(for the North American market only) Gemstar-TV Guide's Guide Plus
television listings and enhanced TV-on-Demand PVR for instant
replays, pausing live TV or recording live broadcasts for later
Enhancements have been made to previously available software,
dual TV tuner capabilities, such as picture-in-picture when combined
with the ATI-TV Wonder board or TV Wonder VE; a technology called
Throughview, which allows the video image to become translucent
during TV, DVD and video file playback, so users can continue working
on applications on the desktop; Videosoap, a filtering system to
reduce noise, improve sharpness and soften focus as desired during
video compression for PVR and personal video editing functions; and
Fullstream, which uses pixel shaders to remove blocky artifacts from
streaming video and provides sharper image quality and greater
Users can also search through closed captions within TV-on-Demand, a
feature that complements the Hotwords feature, which alerts users
that words they select have been used in a closed-captioned
broadcast. They can also edit videos with Pinnacle Studio 8 SE; a
package called Matchware Mediator 7, which enables users to combine
text, pictures, videos and sounds to build presentations in a few
minutes. A remote-control using radio frequency allows users to
change channels from another room up to a distance of 10 metres.
The card also offers a stereo TV-tuner with 125 channels; analog
video capture and editing in MPEG-2 format at up to 720 by 480 pixels
at 30 frames per second, and Dolby AC-3 digital audio.
The board supports Windows XP, Windows 2000, Windows Me, and Windows
In addition, ATI Technologies has also announced a trade-up program
for old graphics cards.
The company's offer is for Canadian and U.S. customers who wish to
obtain a new ATI graphics card at a discounted price by returning
their older card, no matter which brand of card it is.
Boards currently available through the trade-up program include the
Radeon 9700 Pro, the Radeon 9000 Pro, the All-in-Wonder Radeon 8500,
the Radeon 7000 Mac Edition and the Radeon 8500 Mac Edition.
ATI says it will send customers a new in advance of the trade to
install. Once satisfied, the customer returns the older board for a
trade-in credit applied to a credit-card purchase.
The company says customers taking advantage of the offer receive an
ATI graphics board within three or six business days, depending on