From: "Spehro Pefhany"
Subject: Re: Where to punt Novelty Electronic Device? (UK)
User-Agent: tin/pre-1.4-19990216 ("Styrofoam") (UNIX) (Linux/2.2.14 (i586))
Date: Fri, 04 Oct 2002 11:32:09 GMT
NNTP-Posting-Date: Fri, 04 Oct 2002 07:32:09 EDT
The renowned Keith Wootten wrote:
> Greetings people of the planet Spark.
Live long and prosper, Mr. Wootten. \\ ///
> I've made a prototype electronic novelty device. It works as well as I
> envisioned, and is aimed at young people (of all ages) who go to clubs,
> discos and that sort of thing. It has good potential for ongoing
> revenue generation.
Okay. I've seen a number of devices on offer from Asian manufacturers that
meet your description, but let's assume you have something different.
> But what to do? I'd like to take it to someone and say, "Give me some
> money and I'll make some pre-production prototypes and polish up the
> design, then you can pay me a royalty for each one you sell".
> They would then reply, "Sounds good to me, here, take this cheque".
I think you are going to have trouble with this one. Why would the
manufacturer pay you any any more than it would take to have his staff
do the development? I don't want to be too negative, but you are in
the realm of China manufacturing of a device that presumably is
unprotectable by patents or copyrights. Novelties by their very nature
tend to have a brutally rapid ramp-up, a short life, and then die in
remainder bins. If manufacturer A pays you a royalty, and manufacturer B
copies it (in weeks, like) then A is at a significant disadvantage.
> Who and where are these people? Who could I approach in the UK? Who
> makes novelty electronic devices?
I don't think anyone in the UK makes them, but you might find some
designers and wholesalers/distributors. One relatively decent market is as
premiums (not sure if you use that term in the UK, but it's a product that
will carry the logo of a major company for a promotion (eg. Coke or
Virgin Group) in order to promote to their target market). Many premiums
in the vast US market go through a single wholesaler in NYC.
You might want to try the alt.inventors or
misc.business.marketing.moderated group for this kind of business
The manufacturers and wholesalers of such stuff would probably be at your
equivalent of the Gift and Premium show, the national US one is at Jacob
Javitz Center in NYC, the big Asia-Pacific one is in HK in April.
> How do you convince someone to sign a
> NDA before they've seen the goods? What will I do with all the money I
> make from this?
I can certainly help you with the last part. Or check out the weekend FT
"How to Spend It" section for ideas.
"it's the network..." "The Journey is the reward"
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