From: John Woodgate
Subject: Re: Where to punt Novelty Electronic Device? (UK)
Date: Fri, 4 Oct 2002 21:25:48 +0100
Organization: JMWA Electronics Consultancy
Reply-To: John Woodgate
NNTP-Posting-Date: Fri, 4 Oct 2002 20:27:38 +0000 (UTC)
X-Newsreader: Turnpike (32) Version 4.01 <5Z8C9wtxbnpWyFnyfFzqmVF739>
I read in sci.electronics.design that Tom Faloon
wrote (in ) about 'Where to punt Novelty Electronic Device? (UK)', on Fri, 4
>The patent on beer mugs ran out when Adam & Eve were young, but people still
True, but the bean-counters (who are the people that count!) can see an
established demand for beer mugs. But if people continue to drink
increasingly from bottles, expect cut-backs in the mug business!
>Is it another trait of engineers. Are we more drawn to novel ideas than the
>public in general?
>I think we might be.
I hope so; it's what we're here for!
But to convince the bean-counters to support a *new* idea (or one that
isn't actually new but addresses a new market), there has to be a
convincing case that there will be a return on investment (preferably in
the first week of sales!). Without some form of intellectual property
right protection, the product WILL be copied and undercut on price if it
shows any promise of success.
Regards, John Woodgate, OOO - Own Opinions Only. http://www.jmwa.demon.co.uk
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