From: "Lukas Louw"
References: <firstname.lastname@example.org> <email@example.com> <firstname.lastname@example.org> <email@example.com> <firstname.lastname@example.org>
Subject: Re: Open Source Consumer Products
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NNTP-Posting-Date: Thu, 21 Nov 2002 13:46:27 GMT
Organization: AT&T Worldnet
Date: Thu, 21 Nov 2002 13:46:27 GMT
Nope, you can't rely on the common sense of consumers, there ain't no such
thing. A better mousetrap still has to be marketed, which is where the REAL
cosset is of bringing a product to market successfully.
A very good example is Bose - they make some of the worst consumer
electronics products that can be had today, but their marketing is par
excellence, which is why they're successful. I had to laugh, we were in
Disneyworld for a week earlier this year, and there was this Bose multimedia
room at Epcott. Bose gets a lot of mileage out of that, as people perceive
it as high tech, since it is being presented as such.......Now, do you think
that the powers that be at Epcott chose Bose over all the brand X's out
there to showcase, because of technical excellence? Nope, I bet you that the
Bose reps spread quite a bit of baksheesh around, wined and dined the Disney
people, to get that space at Epcott. Betcha they also financed the complete
construction and installation of the exhibit....
That's what it takes - marketing by any means possible to get exposure...
big $$$$$$$$$$$$$$$$$$$ needed.
I get approached by underfinanced clueless startups all the time, each one
with THE new invention/product that will revolutionize the world, asking me
to finance the R&D for a piece of the pie later on. Bollocks, I say.
> I'm counting on the fact that people will quickly see the advantageous of
> Open Source consumer electronics.