From: Jim Thompson
Subject: Re: Phase locked loops and confusion.
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Date: Sun, 24 Nov 2002 02:40:12 GMT
NNTP-Posting-Date: Sat, 23 Nov 2002 21:40:12 EST
Organization: Cox Communications
On Sun, 24 Nov 2002 01:57:25 GMT,
Chuck Simmons ,
In Newsgroup: sci.electronics.design,
Entitled: "Re: Phase locked loops and confusion.",
Wrote the following:
|Jim Thompson wrote:
|> I tend to play at the bleeding edge of technology ;-)
|Well, if your competitor has a $2 chip and you have a $2.01 chip you are
|sucking off the hind teat. No rocket science in that. End user product
|margins are absolutely down the toilet. One company I worked for would
|run with negative margin for six months or more on a popular product.
I generally don't deal in jelly-bean products, except, for example, I
migrated some selections of the 'HC line for ON Semiconductor from
Motorola processing to Chartered.
My usual form of business is high-end, high-ticket, custom designs for
My most recent project was a 4-channel sonar chip featuring
voltage-controlled gain from 0dB to 80dB/100dB, with 6th order
programmable filters (Fo and BW), and with lots of other bells and
whistles. The product value/competitiveness is determined by the
features, not a jelly-bean pricing structure. (Chip size 10mm X
10.5mm, largest I've ever done.)
Virtually everything I work on is directed toward highest performance,
not lowest price.
If you're being killed by a $2.01 selling price in a $2.00 market, I
would suggest you change jobs ;-)
| James E.Thompson, P.E. | mens |
| Analog Innovations, Inc. | et |
| Analog/Mixed-Signal ASIC's and Discrete Systems | manus |
| Phoenix, Arizona Voice:(480)460-2350 | |
| Jim-T@analog_innovations.com Fax:(480)460-2142 | Brass Rat |
| http://www.analog-innovations.com | 1962 |
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I love to cook with wine. Sometimes I even put it in the food.