From: Chuck Simmons
Organization: You jest.
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Subject: Re: Phase locked loops and confusion.
References: <3DDED492.2B9873B0@webaccess.net> <3DDFDC40.DBB1240D@webaccess.net> <3DDFF78D.41F636E9@webaccess.net> <firstname.lastname@example.org> <3DE00366.B3617A7C@webaccess.net> <3DE0322E.8B832007@webaccess.net>
Date: Sun, 24 Nov 2002 03:32:37 GMT
NNTP-Posting-Date: Sat, 23 Nov 2002 19:32:37 PST
Jim Thompson wrote:
> On Sun, 24 Nov 2002 01:57:25 GMT,
> Chuck Simmons ,
> In Newsgroup: sci.electronics.design,
> Article: <3DE0322E.8B832007@webaccess.net>,
> Entitled: "Re: Phase locked loops and confusion.",
> Wrote the following:
> |Jim Thompson wrote:
> |> I tend to play at the bleeding edge of technology ;-)
> |Well, if your competitor has a $2 chip and you have a $2.01 chip you are
> |sucking off the hind teat. No rocket science in that. End user product
> |margins are absolutely down the toilet. One company I worked for would
> |run with negative margin for six months or more on a popular product.
> I generally don't deal in jelly-bean products, except, for example, I
> migrated some selections of the 'HC line for ON Semiconductor from
> Motorola processing to Chartered.
> My usual form of business is high-end, high-ticket, custom designs for
> specialty applications.
> My most recent project was a 4-channel sonar chip featuring
> voltage-controlled gain from 0dB to 80dB/100dB, with 6th order
> programmable filters (Fo and BW), and with lots of other bells and
> whistles. The product value/competitiveness is determined by the
> features, not a jelly-bean pricing structure. (Chip size 10mm X
> 10.5mm, largest I've ever done.)
> Virtually everything I work on is directed toward highest performance,
> not lowest price.
> If you're being killed by a $2.01 selling price in a $2.00 market, I
> would suggest you change jobs ;-)
Sell ten million chip sets in a year and there is happiness in the land.
They will renew my consulting contract even though I am pretty foul
tempered at the best of times and can't stay awake in meetings. You have
just got to attend a design review in which fur flies over a resistor
costing less than $0.001 in volume. I went through that when I was in
the end user and sensitive OEM game. We mostly worry about area but
since all of our chips are pad limited, we don't get flack except about
pins which are easy to justify.
... The times have been,
That, when the brains were out,
the man would die. ... Macbeth
Chuck Simmons email@example.com