From: firstname.lastname@example.org (Winfield Hill)
Subject: Re: End of an era.
Date: 26 Dec 2002 07:26:07 -0800
NNTP-Posting-Date: 26 Dec 2002 15:26:07 GMT
Michael Black wrote...
>>>> | |
>>>> | |
>>>> | Gernsback Publications, Inc. |
>>>> | publisher of Poptronics magazine |
>>>> | is no longer in business |
>>>> | effective 12/13/2002. |
>>>> | |
> Popular Electronics died in 1984. ...
> On another front, I took a second look at the Poptronics site,
> http://www.poptronics.com and they have a bit, somewhat vague,
> about the failure of the magazine, along with comments about how
> it will survive in electronic form.
The new internet version of Poptronics is free, January 2002 issue
It's a 13.5MB long Acrobat file and took 2 minutes and 22 seconds
(760kb/s) todownload on my AT&T cable modem connection at home.
It's 84 pages long, with lead article, "Build Your Own Pentium 4
System." The second article is, "A High-Tech MP3 Player Of Your
Own, Construct your own audio component for home or car." Full
schematics and pc layouts are included, a bare pcb is available
for $25, and a full kit $140. That looks challenging.
Page 2 is a Circuit Specialists ad, but there's lots of editorial
content and I counted only 26 ad pages in the issue (that's part
of the print-edition problem of course). Hah! Page 19 is an ad
for Poptronics subscription gift certificates at a savings of
$44.89 off the news-stand price.
Here's what Colin Mitchell, the web-site author, says about the
print edition's demise and the new emerging internet edition:
Out of the $19.95 for 12 issues, the subscription-agent
receives 30% commission, leaving only about $12.00 for
12 issues. The cost of printing was about 50 cents per
copy and postage was about 50 cents. This left nothing
for the running for the magazine. It had to come from
advertising. Now, you can see how tight it was.
This internet site is different. Distribution costs are much
lower and printing costs are nil. The page is endless and
color can be applied throughout. Distribution is immediate
and it can provide interactive qualities. Overall, it provides
everything you have ever wanted. We now have a number of
contributors from POPTRONICS joining the site and will keep
you informed of the developments. If you had a subscription
to the paper edition of POPTRONICS, sign-up for FREE Projects
to keep informed. [ and everyone else sign up as well ]
No-one has won out of POPTRONICS going under. Everyone has
lost. Everything has been eaten up in costs. But if everyone
signs up for FREE Projects, the spirit of electronics will live
on. This website is flourishing and as I have said in the past,
it is the medium of the future.
You will not be bombarded with advertisements but the cost of
the site will have to be covered...
Looks like an excellent free issue, well worth the download. It'll
be interesting to see how the internet edition progresses. Perhaps
without the cost of printing and mailing, more technical articles
can survive. Maybe they can talk Don into returning. :>)